MIDIA is Arta Tech brand, a company that specialises in development of new solutions based on the electronic paper technology (E Ink) in respect to both the hardware and software. At the moment Arta Tech gradually develops its own brand of e-readers inkBOOK, own brand of sports watches inkWATCH.
Our devices are characterized by the use of the latest technological solutions that are available, high quality workmanship and functionality tailored to the needs of different user groups.
As a European manufacturer we provide fast and professional after-sales support, frequent updates to the software and the interface localized by the needs of each market we distribute to.
Midia is not just products, it's also a whole ecosystem. Midiapolis.com is an online store associated with MIDIA that offers inkBOOK readers, library of e-books and inkWATCH sports watches. Midiapolis Drive is a cloud service providing constant access to e-book, media and music – free of charge.
Arta Tech’s objective is to disseminate knowledge about electronic paper technologies
The company strongly supports ecology. Enormous numbers of trees are cut down to print books and newspapers, tons of fuel are burnt to transport trees and produce paper, harmful substances are released to the environment. Ca. 17 trees must be used to produce a ton of paper, while in an e-book reader you can have thousands of books, for which no tree had to be cut down. Visually, there are no differences between e-ink and real paper. E-book devices do not consume energy all the time, since they need it to “turn pages” only. If you charge a battery once, you can read up to 80 books until it gets discharged.